Real time advertising: il ruolo del programma advertising tra automation e big data

Consiglio, Salvatore (A.A. 2016/2017) Real time advertising: il ruolo del programma advertising tra automation e big data. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 118. [Master's Degree Thesis]

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Abstract/Index

Introduzione all'online advertising. Vantaggi offerti rispetto ai media tradizionali. Il programmatic advertising. Tecnologie e supporto. I vantaggi offerti dal real-time advertising. Le nuove sfide per publisher ed advertiser.

References

Bibliografia: pp. 91-95. Sitografia: p. 96.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Digital marketing
Thesis Supervisor: Ibarra, Máximo
Thesis Co-Supervisor: Marè, Mauro
Academic Year: 2016/2017
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 27 Oct 2017 10:31
Last Modified: 27 Oct 2017 10:31
URI: https://tesi.luiss.it/id/eprint/19704

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