Real time advertising: il ruolo del programma advertising tra automation e big data
Consiglio, Salvatore (A.A. 2016/2017) Real time advertising: il ruolo del programma advertising tra automation e big data. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 118. [Master's Degree Thesis]
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Abstract/Index
Introduzione all'online advertising. Vantaggi offerti rispetto ai media tradizionali. Il programmatic advertising. Tecnologie e supporto. I vantaggi offerti dal real-time advertising. Le nuove sfide per publisher ed advertiser.
References
Bibliografia: pp. 91-95. Sitografia: p. 96.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Digital marketing |
| Thesis Supervisor: | Ibarra, Máximo |
| Thesis Co-Supervisor: | Marè, Mauro |
| Academic Year: | 2016/2017 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 27 Oct 2017 10:31 |
| Last Modified: | 27 Oct 2017 10:31 |
| URI: | https://tesi.luiss.it/id/eprint/19704 |
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