The omnichannel strategy in the luxury industry

Chelli, Giada (A.A. 2016/2017) The omnichannel strategy in the luxury industry. Tesi di Laurea in Corporate strategies, LUISS Guido Carli, relatore Federica Brunetta, pp. 89. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Luxury industry: the personal goods market, main trends and the Internet opportunity. The omnichannel strategy. How new technologies can boost omnichannel strategy implementation.

References

Bibliografia: pp. 75-79.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Corporate strategies
Thesis Supervisor: Brunetta, Federica
Thesis Co-Supervisor: Turner, Karynne
Academic Year: 2016/2017
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 10 May 2018 09:42
Last Modified: 10 May 2018 09:42
URI: https://tesi.luiss.it/id/eprint/20813

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