The omnichannel strategy in the luxury industry
Chelli, Giada (A.A. 2016/2017) The omnichannel strategy in the luxury industry. Tesi di Laurea in Corporate strategies, LUISS Guido Carli, relatore Federica Brunetta, pp. 89. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Luxury industry: the personal goods market, main trends and the Internet opportunity. The omnichannel strategy. How new technologies can boost omnichannel strategy implementation.
References
Bibliografia: pp. 75-79.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Corporate strategies |
| Thesis Supervisor: | Brunetta, Federica |
| Thesis Co-Supervisor: | Turner, Karynne |
| Academic Year: | 2016/2017 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 May 2018 09:42 |
| Last Modified: | 10 May 2018 09:42 |
| URI: | https://tesi.luiss.it/id/eprint/20813 |
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