Japanese cosmetics brands and the Western perception: the case of Shiseido and the struggle to go global

Palermo, Federica (A.A. 2016/2017) Japanese cosmetics brands and the Western perception: the case of Shiseido and the struggle to go global. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 104. [Master's Degree Thesis]

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Abstract/Index

On the origins of cosmetics and the culture of beauty. Cosmetic body art: the earliest form of ritual in human culture. The Japanese cosmetics market. Export markets-M&A. Patterns of Japanese cosmetics firms’ internationalization. Perception of Japan, Western customers’ cultural associations and willingness to pay.

References

Bibliografia: pp. 88-92.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: International marketing
Thesis Supervisor: Pitardi, Valentina
Thesis Co-Supervisor: Mazzù, Marco Francesco
Academic Year: 2016/2017
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 10 May 2018 15:42
Last Modified: 10 May 2018 15:42
URI: https://tesi.luiss.it/id/eprint/20870

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