Japanese cosmetics brands and the Western perception: the case of Shiseido and the struggle to go global
Palermo, Federica (A.A. 2016/2017) Japanese cosmetics brands and the Western perception: the case of Shiseido and the struggle to go global. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 104. [Master's Degree Thesis]
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Abstract/Index
On the origins of cosmetics and the culture of beauty. Cosmetic body art: the earliest form of ritual in human culture. The Japanese cosmetics market. Export markets-M&A. Patterns of Japanese cosmetics firms’ internationalization. Perception of Japan, Western customers’ cultural associations and willingness to pay.
References
Bibliografia: pp. 88-92.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Pitardi, Valentina |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2016/2017 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 May 2018 15:42 |
| Last Modified: | 10 May 2018 15:42 |
| URI: | https://tesi.luiss.it/id/eprint/20870 |
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