The sponsorship as a value-creating tool: the Nike case and a measurement model proposition
Montaldo, Lorenzo (A.A. 2016/2017) The sponsorship as a value-creating tool: the Nike case and a measurement model proposition. Tesi di Laurea in Corporate strategies, LUISS Guido Carli, relatore Paolo Boccardelli, pp. 124. [Master's Degree Thesis]
![[img]](http://tesi.luiss.it/style/images/fileicons/application_pdf.png) |
PDF (Full text)
Restricted to Registered users only Download (3MB) | Request a copy |
Abstract/Index
The sportswear industry. Business model definition. Sponsorship definition. Case studi: Breaking 2.
References
Bibliografia: pp. 105-107.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Corporate strategies |
| Thesis Supervisor: | Boccardelli, Paolo |
| Thesis Co-Supervisor: | Peruffo, Enzo |
| Academic Year: | 2016/2017 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Jun 2018 13:31 |
| Last Modified: | 14 Jun 2018 13:31 |
| URI: | https://tesi.luiss.it/id/eprint/21371 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
