The sponsorship as a value-creating tool: the Nike case and a measurement model proposition
Montaldo, Lorenzo (A.A. 2016/2017) The sponsorship as a value-creating tool: the Nike case and a measurement model proposition. Tesi di Laurea in Corporate strategies, LUISS Guido Carli, relatore Paolo Boccardelli, pp. 124. [Master's Degree Thesis]
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Abstract/Index
The sportswear industry. Business model definition. Sponsorship definition. Case studi: Breaking 2.
References
Bibliografia: pp. 105-107.
Thesis Type: | Master's Degree Thesis |
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Institution: | LUISS Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
Chair: | Corporate strategies |
Thesis Supervisor: | Boccardelli, Paolo |
Thesis Co-Supervisor: | Peruffo, Enzo |
Academic Year: | 2016/2017 |
Session: | Extraordinary |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 14 Jun 2018 13:31 |
Last Modified: | 14 Jun 2018 13:31 |
URI: | https://tesi.luiss.it/id/eprint/21371 |
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