The sponsorship as a value-creating tool: the Nike case and a measurement model proposition

Montaldo, Lorenzo (A.A. 2016/2017) The sponsorship as a value-creating tool: the Nike case and a measurement model proposition. Tesi di Laurea in Corporate strategies, LUISS Guido Carli, relatore Paolo Boccardelli, pp. 124. [Master's Degree Thesis]

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Abstract/Index

The sportswear industry. Business model definition. Sponsorship definition. Case studi: Breaking 2.

References

Bibliografia: pp. 105-107.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Corporate strategies
Thesis Supervisor: Boccardelli, Paolo
Thesis Co-Supervisor: Peruffo, Enzo
Academic Year: 2016/2017
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 14 Jun 2018 13:31
Last Modified: 14 Jun 2018 13:31
URI: https://tesi.luiss.it/id/eprint/21371

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