Gli antecedenti del passaparola online: turismo 2.0 ed economy sharing

Florio, Roberto (A.A. 2017/2018) Gli antecedenti del passaparola online: turismo 2.0 ed economy sharing. Tesi di Laurea in Web analytics e marketing, LUISS Guido Carli, relatore Matteo De Angelis, pp. 80. [Master's Degree Thesis]

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Abstract/Index

Economy sharing: analisi del fenomeno e del modello. Le aziende di economy sharing. I drivers del passaparola online, nel settore del turismo. I driver del passaparola nel mercato del turismo. I driver del passaparola online nei diversi business model.

References

Bibliografia: pp. 56-60.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Web analytics e marketing
Thesis Supervisor: De Angelis, Matteo
Thesis Co-Supervisor: Cappelli, Carmela
Academic Year: 2017/2018
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 19 Feb 2019 10:03
Last Modified: 19 Feb 2019 10:03
URI: https://tesi.luiss.it/id/eprint/22296

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