Gli antecedenti del passaparola online: turismo 2.0 ed economy sharing
Florio, Roberto (A.A. 2017/2018) Gli antecedenti del passaparola online: turismo 2.0 ed economy sharing. Tesi di Laurea in Web analytics e marketing, LUISS Guido Carli, relatore Matteo De Angelis, pp. 80. [Master's Degree Thesis]
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Abstract/Index
Economy sharing: analisi del fenomeno e del modello. Le aziende di economy sharing. I drivers del passaparola online, nel settore del turismo. I driver del passaparola nel mercato del turismo. I driver del passaparola online nei diversi business model.
References
Bibliografia: pp. 56-60.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Cappelli, Carmela |
| Academic Year: | 2017/2018 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 19 Feb 2019 10:03 |
| Last Modified: | 19 Feb 2019 10:03 |
| URI: | https://tesi.luiss.it/id/eprint/22296 |
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