Model body size in cosmetics advertisement: impact on self-esteem, attitudes and purchase intention

Pupo, Giovanni (A.A. 2017/2018) Model body size in cosmetics advertisement: impact on self-esteem, attitudes and purchase intention. Tesi di Laurea in Product & brand management, LUISS Guido Carli, relatore Alberto Marcati, pp. 121. [Master's Degree Thesis]

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Abstract/Index

Desire of perfection. Review of the literature. Research methodology. Research objectives. Results, analysis and discussion. Findings and recommendations.

References

Bibliografia: pp. 98-103.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Product & brand management
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: Ibarra, Máximo
Academic Year: 2017/2018
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 19 Feb 2019 10:25
Last Modified: 19 Feb 2019 10:25
URI: https://tesi.luiss.it/id/eprint/22298

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