Model body size in cosmetics advertisement: impact on self-esteem, attitudes and purchase intention
Pupo, Giovanni (A.A. 2017/2018) Model body size in cosmetics advertisement: impact on self-esteem, attitudes and purchase intention. Tesi di Laurea in Product & brand management, LUISS Guido Carli, relatore Alberto Marcati, pp. 121. [Master's Degree Thesis]
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Abstract/Index
Desire of perfection. Review of the literature. Research methodology. Research objectives. Results, analysis and discussion. Findings and recommendations.
References
Bibliografia: pp. 98-103.
Thesis Type: | Master's Degree Thesis |
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Institution: | LUISS Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
Chair: | Product & brand management |
Thesis Supervisor: | Marcati, Alberto |
Thesis Co-Supervisor: | Ibarra, Máximo |
Academic Year: | 2017/2018 |
Session: | Summer |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 19 Feb 2019 10:25 |
Last Modified: | 19 Feb 2019 10:25 |
URI: | https://tesi.luiss.it/id/eprint/22298 |
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