Model body size in cosmetics advertisement: impact on self-esteem, attitudes and purchase intention
Pupo, Giovanni (A.A. 2017/2018) Model body size in cosmetics advertisement: impact on self-esteem, attitudes and purchase intention. Tesi di Laurea in Product & brand management, LUISS Guido Carli, relatore Alberto Marcati, pp. 121. [Master's Degree Thesis]
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Abstract/Index
Desire of perfection. Review of the literature. Research methodology. Research objectives. Results, analysis and discussion. Findings and recommendations.
References
Bibliografia: pp. 98-103.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Product & brand management |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Ibarra, Máximo |
| Academic Year: | 2017/2018 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 19 Feb 2019 10:25 |
| Last Modified: | 19 Feb 2019 10:25 |
| URI: | https://tesi.luiss.it/id/eprint/22298 |
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