How luxury brands modified their strategies for Chinese market

Francone, Ilaria (A.A. 2017/2018) How luxury brands modified their strategies for Chinese market. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 144. [Master's Degree Thesis]

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From Chinese bulimia to the new normal. Regional revenues of main luxury companies. Changes in consumer's behaviour in China-from omnivorous to wannabe. New way to sell: from luxury stores to Chinese e-commerce platforms. Changes in communication for Chinese consumers.


Bibliografia e sitografia: pp. 123-127.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Luxury management
Thesis Supervisor: Festa, Alberto
Thesis Co-Supervisor: Fei, Carlo
Academic Year: 2017/2018
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 07 Mar 2019 15:22
Last Modified: 09 Feb 2022 10:45


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