How luxury brands modified their strategies for Chinese market
Francone, Ilaria (A.A. 2017/2018) How luxury brands modified their strategies for Chinese market. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 144. [Master's Degree Thesis]
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Abstract/Index
From Chinese bulimia to the new normal. Regional revenues of main luxury companies. Changes in consumer's behaviour in China-from omnivorous to wannabe. New way to sell: from luxury stores to Chinese e-commerce platforms. Changes in communication for Chinese consumers.
References
Bibliografia e sitografia: pp. 123-127.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2017/2018 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 Mar 2019 15:22 |
| Last Modified: | 09 Feb 2022 10:45 |
| URI: | https://tesi.luiss.it/id/eprint/22501 |
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