Negative emotions Trump the truth: the impact of negative brand related false news on customer based brand equity

Rolfsnes, Victor (A.A. 2017/2018) Negative emotions Trump the truth: the impact of negative brand related false news on customer based brand equity. Tesi di Laurea in Research methodology for marketing, LUISS Guido Carli, relatore Feray Adiguzel, pp. 189. [Master's Degree Thesis]

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Abstract/Index

The purpose of the present studies and research question. Theoretical framework. Methodology. The direct effect of NBRFN on CBBE. The persuasiveness of NBRFN. Results. General discussion.

References

Bibliografia: pp. 81-89.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Outstanding Thesis: Department of Business and Management
Chair: Research methodology for marketing
Thesis Supervisor: Adiguzel, Feray
Thesis Co-Supervisor: Costabile, Michele
Academic Year: 2017/2018
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 02 May 2019 15:10
Last Modified: 09 May 2019 09:16
URI: https://tesi.luiss.it/id/eprint/23283

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