Negative emotions Trump the truth: the impact of negative brand related false news on customer based brand equity
Rolfsnes, Victor (A.A. 2017/2018) Negative emotions Trump the truth: the impact of negative brand related false news on customer based brand equity. Tesi di Laurea in Research methodology for marketing, LUISS Guido Carli, relatore Feray Adiguzel, pp. 189. [Master's Degree Thesis]
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Abstract/Index
The purpose of the present studies and research question. Theoretical framework. Methodology. The direct effect of NBRFN on CBBE. The persuasiveness of NBRFN. Results. General discussion.
References
Bibliografia: pp. 81-89.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Outstanding Thesis: | Department of Business and Management |
| Chair: | Research methodology for marketing |
| Thesis Supervisor: | Adiguzel, Feray |
| Thesis Co-Supervisor: | Costabile, Michele |
| Academic Year: | 2017/2018 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 02 May 2019 15:10 |
| Last Modified: | 09 May 2019 09:16 |
| URI: | https://tesi.luiss.it/id/eprint/23283 |
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