Mobile App disadoption drivers: a branded App analysis

Siano, Giuliano (A.A. 2017/2018) Mobile App disadoption drivers: a branded App analysis. Tesi di Laurea in Research methodology for marketing, LUISS Guido Carli, relatore Feray Adiguzel, pp. 156. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Managerial relevance & delimitations. Theoretical framework. Mobile App literature. Methodology. Research methodology. Results. Limitations & future research.

References

Bibliografia: pp. 49-53.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Research methodology for marketing
Thesis Supervisor: Adiguzel, Feray
Thesis Co-Supervisor: Costabile, Michele
Academic Year: 2017/2018
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 07 May 2019 07:29
Last Modified: 07 May 2019 07:29
URI: https://tesi.luiss.it/id/eprint/23293

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