Mobile App disadoption drivers: a branded App analysis
Siano, Giuliano (A.A. 2017/2018) Mobile App disadoption drivers: a branded App analysis. Tesi di Laurea in Research methodology for marketing, LUISS Guido Carli, relatore Feray Adiguzel, pp. 156. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Managerial relevance & delimitations. Theoretical framework. Mobile App literature. Methodology. Research methodology. Results. Limitations & future research.
References
Bibliografia: pp. 49-53.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Research methodology for marketing |
| Thesis Supervisor: | Adiguzel, Feray |
| Thesis Co-Supervisor: | Costabile, Michele |
| Academic Year: | 2017/2018 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 May 2019 07:29 |
| Last Modified: | 07 May 2019 07:29 |
| URI: | https://tesi.luiss.it/id/eprint/23293 |
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