Mezzi, Lucrezia (A.A. 2017/2018) How packaging informational elements can affect consumers' food purchase desision: the moderating role of health consciousness. Tesi di Laurea in Marketing plan and markstrat simulation, LUISS Guido Carli, relatore Matteo De Angelis, pp. 102. [Master's Degree Thesis]

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Abstract/Index

In-store marketing communication: the role of packaging. European regulation on food information to consumers. A massive trend toward healthy eating.

References

Bibliografia: pp. 92-100.

Thesis Type:	Master's Degree Thesis
Institution:	LUISS Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Outstanding Thesis:	Department of Business and Management
Chair:	Marketing plan and markstrat simulation
Thesis Supervisor:	De Angelis, Matteo
Thesis Co-Supervisor:	Devetag, Maria Giovanna
Academic Year:	2017/2018
Session:	Autumn
Additional Information:	La tesi è vincitrice del Premio "Tesi d'Eccellenza" 2017/2018 ed è stata pubblicata online dalla Luiss University Press nella collana Working Paper.
Deposited by:	Alessandro Perfetti
Date Deposited:	14 May 2019 06:27
Last Modified:	12 Jul 2019 10:14
URI:	https://tesi.luiss.it/id/eprint/23357

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