How packaging informational elements can affect consumers' food purchase desision: the moderating role of health consciousness
Mezzi, Lucrezia (A.A. 2017/2018) How packaging informational elements can affect consumers' food purchase desision: the moderating role of health consciousness. Tesi di Laurea in Marketing plan and markstrat simulation, LUISS Guido Carli, relatore Matteo De Angelis, pp. 102. [Master's Degree Thesis]
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Abstract/Index
In-store marketing communication: the role of packaging. European regulation on food information to consumers. A massive trend toward healthy eating.
References
Bibliografia: pp. 92-100.
Thesis Type: | Master's Degree Thesis |
---|---|
Institution: | LUISS Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
Outstanding Thesis: | Department of Business and Management |
Chair: | Marketing plan and markstrat simulation |
Thesis Supervisor: | De Angelis, Matteo |
Thesis Co-Supervisor: | Devetag, Maria Giovanna |
Academic Year: | 2017/2018 |
Session: | Autumn |
Additional Information: | La tesi è vincitrice del Premio "Tesi d'Eccellenza" 2017/2018 ed è stata pubblicata online dalla Luiss University Press nella collana Working Paper. |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 14 May 2019 06:27 |
Last Modified: | 12 Jul 2019 10:14 |
URI: | https://tesi.luiss.it/id/eprint/23357 |
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