The era of hypertargeting: privacy and personalization effect on advertisement effectiveness in different contexts

Testa, Davide (A.A. 2017/2018) The era of hypertargeting: privacy and personalization effect on advertisement effectiveness in different contexts. Tesi di Laurea in Marketing plan and markstrat simulation, LUISS Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 78. [Master's Degree Thesis]

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Abstract/Index

Literature review. Thesis. Theory & hypothesis. Data-driven organizations: processes and culture. Methodology. Data analysis and results. Discussion and implications. Practical cases. Limitations of the research.

References

Bibliografia: pp. 45-47. Sitografia: pp. 48-49.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Marketing plan and markstrat simulation
Thesis Supervisor: Pozharliev, Rumen Ivaylov
Thesis Co-Supervisor: Gurses, Kerem
Academic Year: 2017/2018
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 16 May 2019 14:41
Last Modified: 23 Jun 2021 06:18
URI: https://tesi.luiss.it/id/eprint/23497

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