The era of hypertargeting: privacy and personalization effect on advertisement effectiveness in different contexts
Testa, Davide (A.A. 2017/2018) The era of hypertargeting: privacy and personalization effect on advertisement effectiveness in different contexts. Tesi di Laurea in Marketing plan and markstrat simulation, LUISS Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 78. [Master's Degree Thesis]
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Abstract/Index
Literature review. Thesis. Theory & hypothesis. Data-driven organizations: processes and culture. Methodology. Data analysis and results. Discussion and implications. Practical cases. Limitations of the research.
References
Bibliografia: pp. 45-47. Sitografia: pp. 48-49.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing plan and markstrat simulation |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Gurses, Kerem |
| Academic Year: | 2017/2018 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 May 2019 14:41 |
| Last Modified: | 23 Jun 2021 06:18 |
| URI: | https://tesi.luiss.it/id/eprint/23497 |
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