How is the internet of things shaping customer experience in the retail environment?
Mariani, Marco (A.A. 2017/2018) How is the internet of things shaping customer experience in the retail environment? Tesi di Laurea in International marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 86. [Master's Degree Thesis]
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Abstract/Index
Relevance of the digital transformation. Focusing on customer experience. Evidences of IoT adption.
References
Bibliografia: pp. 75-86.
Thesis Type: | Master's Degree Thesis |
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Institution: | Luiss Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
Chair: | International marketing |
Thesis Supervisor: | De Angelis, Matteo |
Thesis Co-Supervisor: | Tedeschi, Piermario |
Academic Year: | 2017/2018 |
Session: | Extraordinary |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 18 Jul 2019 09:58 |
Last Modified: | 18 Jul 2019 09:58 |
URI: | https://tesi.luiss.it/id/eprint/24155 |
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