How is the internet of things shaping customer experience in the retail environment?
Mariani, Marco (A.A. 2017/2018) How is the internet of things shaping customer experience in the retail environment? Tesi di Laurea in International marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 86. [Master's Degree Thesis]
![[img]](http://tesi.luiss.it/style/images/fileicons/application_pdf.png) |
PDF (Full text)
Restricted to Registered users only Download (7MB) | Request a copy |
Abstract/Index
Relevance of the digital transformation. Focusing on customer experience. Evidences of IoT adption.
References
Bibliografia: pp. 75-86.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Tedeschi, Piermario |
| Academic Year: | 2017/2018 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Jul 2019 09:58 |
| Last Modified: | 18 Jul 2019 09:58 |
| URI: | https://tesi.luiss.it/id/eprint/24155 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
