Relation between sustainable message, brand reputation and online sharing: the role of humour: an experimental research
Ferrarese della Rovere, Natalia (A.A. 2018/2019) Relation between sustainable message, brand reputation and online sharing: the role of humour: an experimental research. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 62. [Master's Degree Thesis]
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Abstract/Index
Development of the idea. Premise on environmental issues. Previous literature. Procedure and methodology. Limitations and future research.
References
Bibliografia: pp. 46-50.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Bernaschi, Massimo |
| Academic Year: | 2018/2019 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 Oct 2019 10:42 |
| Last Modified: | 25 Oct 2019 10:42 |
| URI: | https://tesi.luiss.it/id/eprint/24892 |
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