Relation between sustainable message, brand reputation and online sharing: the role of humour: an experimental research

Ferrarese della Rovere, Natalia (A.A. 2018/2019) Relation between sustainable message, brand reputation and online sharing: the role of humour: an experimental research. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 62. [Master's Degree Thesis]

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Abstract/Index

Development of the idea. Premise on environmental issues. Previous literature. Procedure and methodology. Limitations and future research.

References

Bibliografia: pp. 46-50.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Web analytics e marketing
Thesis Supervisor: De Angelis, Matteo
Thesis Co-Supervisor: Bernaschi, Massimo
Academic Year: 2018/2019
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 25 Oct 2019 10:42
Last Modified: 25 Oct 2019 10:42
URI: https://tesi.luiss.it/id/eprint/24892

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