Relation between sustainable message, brand reputation and online sharing: the role of humour: an experimental research
Ferrarese della Rovere, Natalia (A.A. 2018/2019) Relation between sustainable message, brand reputation and online sharing: the role of humour: an experimental research. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 62. [Master's Degree Thesis]
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Abstract/Index
Development of the idea. Premise on environmental issues. Previous literature. Procedure and methodology. Limitations and future research.
References
Bibliografia: pp. 46-50.
Thesis Type: | Master's Degree Thesis |
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Institution: | Luiss Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
Chair: | Web analytics e marketing |
Thesis Supervisor: | De Angelis, Matteo |
Thesis Co-Supervisor: | Bernaschi, Massimo |
Academic Year: | 2018/2019 |
Session: | Summer |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 25 Oct 2019 10:42 |
Last Modified: | 25 Oct 2019 10:42 |
URI: | https://tesi.luiss.it/id/eprint/24892 |
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