Luxury wine: strategies, storytelling and marketing behind a bottle

Pioli, Luca (A.A. 2018/2019) Luxury wine: strategies, storytelling and marketing behind a bottle. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 94. [Master's Degree Thesis]

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Wine industry. Luxury food and wine. Inside the luxury wine. The importance of the experience in the luxury world. MAsseto: the inner working of a master of wine. MAsseto strategies. Interview and analysis.


Bibliografia: pp. 73-77.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Luxury management
Thesis Supervisor: Festa, Alberto
Thesis Co-Supervisor: Fei, Carlo
Academic Year: 2018/2019
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 09 Mar 2020 10:41
Last Modified: 09 Mar 2020 10:41


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