Luxury wine: strategies, storytelling and marketing behind a bottle
Pioli, Luca (A.A. 2018/2019) Luxury wine: strategies, storytelling and marketing behind a bottle. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 94. [Master's Degree Thesis]
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Abstract/Index
Wine industry. Luxury food and wine. Inside the luxury wine. The importance of the experience in the luxury world. MAsseto: the inner working of a master of wine. MAsseto strategies. Interview and analysis.
References
Bibliografia: pp. 73-77.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Mar 2020 10:41 |
| Last Modified: | 09 Mar 2020 10:41 |
| URI: | https://tesi.luiss.it/id/eprint/25855 |
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