The relationships between humans and robots in the service encounters: the role of satisfaction and age

Rossi, Federico (A.A. 2018/2019) The relationships between humans and robots in the service encounters: the role of satisfaction and age. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 47. [Master's Degree Thesis]

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Abstract/Index

Human-robot interactions (HRI). Service marketing & service encounters. Satisfaction. Word-of-mouth (WOM). Theoretical background. Framework of the study. Methodology. Theoretical implications. Managerial implications. Limitations and future research.

References

Bibliografia: pp. 23-27.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Marketing plan & markstrat simulation
Thesis Supervisor: Pozharliev, Rumen Ivaylov
Thesis Co-Supervisor: Mazzù, Marco Francesco
Academic Year: 2018/2019
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 16 Mar 2020 11:00
Last Modified: 16 Mar 2020 11:00
URI: https://tesi.luiss.it/id/eprint/25942

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