The relationships between humans and robots in the service encounters: the role of satisfaction and age
Rossi, Federico (A.A. 2018/2019) The relationships between humans and robots in the service encounters: the role of satisfaction and age. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 47. [Master's Degree Thesis]
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Abstract/Index
Human-robot interactions (HRI). Service marketing & service encounters. Satisfaction. Word-of-mouth (WOM). Theoretical background. Framework of the study. Methodology. Theoretical implications. Managerial implications. Limitations and future research.
References
Bibliografia: pp. 23-27.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing plan & markstrat simulation |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Mar 2020 11:00 |
| Last Modified: | 16 Mar 2020 11:00 |
| URI: | https://tesi.luiss.it/id/eprint/25942 |
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