You must donate! An investigation of the effect of language assertiveness on individuals charitable giving

Ricciolio, Lavinia (A.A. 2018/2019) You must donate! An investigation of the effect of language assertiveness on individuals charitable giving. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 147. [Master's Degree Thesis]

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Abstract/Index

Non-profit marketing. Drivers of charitable giving. Purpose of the thesis. Message framing in charitable giving: assertive versus non-assertive language. Method. General discussion.

References

Bibliografia: pp. 88-111.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Outstanding Thesis: Department of Business and Management
Chair: Marketing metrics
Thesis Supervisor: Costabile, Michele
Thesis Co-Supervisor: Tedeschi, Piermario
Academic Year: 2018/2019
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 16 Mar 2020 15:14
Last Modified: 05 May 2020 11:16
URI: https://tesi.luiss.it/id/eprint/25948

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