You must donate! An investigation of the effect of language assertiveness on individuals charitable giving
Ricciolio, Lavinia (A.A. 2018/2019) You must donate! An investigation of the effect of language assertiveness on individuals charitable giving. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 147. [Master's Degree Thesis]
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Abstract/Index
Non-profit marketing. Drivers of charitable giving. Purpose of the thesis. Message framing in charitable giving: assertive versus non-assertive language. Method. General discussion.
References
Bibliografia: pp. 88-111.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Outstanding Thesis: | Department of Business and Management |
| Chair: | Marketing metrics |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Tedeschi, Piermario |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Mar 2020 15:14 |
| Last Modified: | 05 May 2020 11:16 |
| URI: | https://tesi.luiss.it/id/eprint/25948 |
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