Alfa Romeo and Jeep brands: strategic direction in times of global change

Marrone, Luigi (A.A. 2018/2019) Alfa Romeo and Jeep brands: strategic direction in times of global change. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 118. [Master's Degree Thesis]

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Abstract/Index

Italy and Germany within top European industries. Italian automotive industry overview. Presentation of FCA Automobiles. FCA in Italy and Germany. Automotive industry Porter’s 5 forces analysis. Strategy proposals for Alfa and Jeep.

References

Bibliografia e sitografia: pp. 100-102.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Marketing metrics
Thesis Supervisor: Costabile, Michele
Thesis Co-Supervisor: Tedeschi, Piermario
Academic Year: 2018/2019
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 31 Aug 2020 09:18
Last Modified: 31 Aug 2020 09:18
URI: https://tesi.luiss.it/id/eprint/27014

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