Alfa Romeo and Jeep brands: strategic direction in times of global change
Marrone, Luigi (A.A. 2018/2019) Alfa Romeo and Jeep brands: strategic direction in times of global change. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 118. [Master's Degree Thesis]
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Abstract/Index
Italy and Germany within top European industries. Italian automotive industry overview. Presentation of FCA Automobiles. FCA in Italy and Germany. Automotive industry Porter’s 5 forces analysis. Strategy proposals for Alfa and Jeep.
References
Bibliografia e sitografia: pp. 100-102.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing metrics |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Tedeschi, Piermario |
| Academic Year: | 2018/2019 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 31 Aug 2020 09:18 |
| Last Modified: | 31 Aug 2020 09:18 |
| URI: | https://tesi.luiss.it/id/eprint/27014 |
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