The new era of fashion on social media: what makes you click?
Del Sorbo, Gina (A.A. 2019/2020) The new era of fashion on social media: what makes you click? Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Piermario Tedeschi, pp. 99. [Master's Degree Thesis]
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Abstract/Index
Social media and marketing. Social media about fashion. Literature review and research question. The consumer’s decision-making process. Social media consumer engagement and eWOM. Research design and methods. Social media marketing actions and eWOM engagement. Research limitations and managerial implications.
References
Bibliografia: pp. 71-82.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | Tedeschi, Piermario |
| Thesis Co-Supervisor: | Costabile, Michele |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Dec 2020 11:15 |
| Last Modified: | 17 Dec 2020 11:15 |
| URI: | https://tesi.luiss.it/id/eprint/27850 |
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