The new era of fashion on social media: what makes you click?

Del Sorbo, Gina (A.A. 2019/2020) The new era of fashion on social media: what makes you click? Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Piermario Tedeschi, pp. 99. [Master's Degree Thesis]

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Abstract/Index

Social media and marketing. Social media about fashion. Literature review and research question. The consumer’s decision-making process. Social media consumer engagement and eWOM. Research design and methods. Social media marketing actions and eWOM engagement. Research limitations and managerial implications.

References

Bibliografia: pp. 71-82.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Web analytics e marketing
Thesis Supervisor: Tedeschi, Piermario
Thesis Co-Supervisor: Costabile, Michele
Academic Year: 2019/2020
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 17 Dec 2020 11:15
Last Modified: 17 Dec 2020 11:15
URI: https://tesi.luiss.it/id/eprint/27850

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