eWOM and influencer marketing: the impact of expertise on consumers' intention to download an app

Greco, Elisa (A.A. 2019/2020) eWOM and influencer marketing: the impact of expertise on consumers' intention to download an app. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Alberto Marcati, pp. 100. [Master's Degree Thesis]

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Abstract/Index

Theoretical background. WOM. Influencer marketing. Mobile app market. Methodology. Results. Discussion.

References

Bibliografia: pp. 53-62.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Product & brand management
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: Donato, Carmela
Academic Year: 2019/2020
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 18 Jan 2021 09:26
Last Modified: 18 Jan 2021 09:26
URI: https://tesi.luiss.it/id/eprint/28031

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