eWOM and influencer marketing: the impact of expertise on consumers' intention to download an app
Greco, Elisa (A.A. 2019/2020) eWOM and influencer marketing: the impact of expertise on consumers' intention to download an app. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Alberto Marcati, pp. 100. [Master's Degree Thesis]
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Abstract/Index
Theoretical background. WOM. Influencer marketing. Mobile app market. Methodology. Results. Discussion.
References
Bibliografia: pp. 53-62.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Product & brand management |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Donato, Carmela |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Jan 2021 09:26 |
| Last Modified: | 18 Jan 2021 09:26 |
| URI: | https://tesi.luiss.it/id/eprint/28031 |
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