Effectiveness of benefit versus fear appeals in anti smoking campaigns and the role of message framing
Scudu, Francesco (A.A. 2019/2020) Effectiveness of benefit versus fear appeals in anti smoking campaigns and the role of message framing. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Feray Adiguzel, pp. 128. [Master's Degree Thesis]
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Abstract/Index
Background information on anti-smoking campaigns. Theoretical framework. Message framing in anti-smoking campaigns. Protection motivation theory and antismoking campaigns. Methodology. Testing reliabilities and validity of multiitem scales. Results. General discussion.
References
Bibliografia: pp. 55-57.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Research methodology for marketing |
| Thesis Supervisor: | Adiguzel, Feray |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Jan 2021 12:00 |
| Last Modified: | 18 Jan 2021 12:00 |
| URI: | https://tesi.luiss.it/id/eprint/28044 |
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