Effectiveness of benefit versus fear appeals in anti smoking campaigns and the role of message framing

Scudu, Francesco (A.A. 2019/2020) Effectiveness of benefit versus fear appeals in anti smoking campaigns and the role of message framing. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Feray Adiguzel, pp. 128. [Master's Degree Thesis]

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Abstract/Index

Background information on anti-smoking campaigns. Theoretical framework. Message framing in anti-smoking campaigns. Protection motivation theory and antismoking campaigns. Methodology. Testing reliabilities and validity of multiitem scales. Results. General discussion.

References

Bibliografia: pp. 55-57.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Research methodology for marketing
Thesis Supervisor: Adiguzel, Feray
Thesis Co-Supervisor: De Angelis, Matteo
Academic Year: 2019/2020
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 18 Jan 2021 12:00
Last Modified: 18 Jan 2021 12:00
URI: https://tesi.luiss.it/id/eprint/28044

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