A marketing perspective on the application of IoT technology in the automotive industry
Tarallo, Edoardo (A.A. 2019/2020) A marketing perspective on the application of IoT technology in the automotive industry. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 23. [Master's Degree Thesis]
|
PDF (Full text)
Download (3MB) | Preview |
Abstract/Index
Literature review. Model and research hypothesis. Methodology. Result analysis. Respondents’ attributes.
References
Bibliografia: pp. 22-23.
Thesis Type: | Master's Degree Thesis |
---|---|
Institution: | Luiss Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
Chair: | Neuromarketing |
Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
Thesis Co-Supervisor: | Mazzù, Marco Francesco |
Academic Year: | 2019/2020 |
Session: | Autumn |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 21 Apr 2021 13:47 |
Last Modified: | 21 Apr 2021 13:47 |
URI: | https://tesi.luiss.it/id/eprint/29123 |
Downloads
Downloads per month over past year
Repository Staff Only
View Item |