A marketing perspective on the application of IoT technology in the automotive industry

Tarallo, Edoardo (A.A. 2019/2020) A marketing perspective on the application of IoT technology in the automotive industry. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 23. [Master's Degree Thesis]

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Abstract/Index

Literature review. Model and research hypothesis. Methodology. Result analysis. Respondents’ attributes.

References

Bibliografia: pp. 22-23.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Neuromarketing
Thesis Supervisor: Pozharliev, Rumen Ivaylov
Thesis Co-Supervisor: Mazzù, Marco Francesco
Academic Year: 2019/2020
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 21 Apr 2021 13:47
Last Modified: 21 Apr 2021 13:47
URI: https://tesi.luiss.it/id/eprint/29123

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