A marketing perspective on the application of IoT technology in the automotive industry
Tarallo, Edoardo (A.A. 2019/2020) A marketing perspective on the application of IoT technology in the automotive industry. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 23. [Master's Degree Thesis]
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Abstract/Index
Literature review. Model and research hypothesis. Methodology. Result analysis. Respondents’ attributes.
References
Bibliografia: pp. 22-23.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Neuromarketing |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 21 Apr 2021 13:47 |
| Last Modified: | 21 Apr 2021 13:47 |
| URI: | https://tesi.luiss.it/id/eprint/29123 |
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