Hybrid product search and consumer choice: an eye tracking study
Marcianò, Stefano (A.A. 2019/2020) Hybrid product search and consumer choice: an eye tracking study. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 126. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Theoretical background. AIMS, relevance for theory and practice. Hypothesis development. Pre-test. Experiment. Discussion and managerial implications. Limitations and avenues for future research.
References
Bibliografia: pp. 62-73.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing plan & markstrat simulation |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 Apr 2021 12:32 |
| Last Modified: | 22 Apr 2021 12:32 |
| URI: | https://tesi.luiss.it/id/eprint/29131 |
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