Fabretti, Laura (A.A. 2019/2020) The effect of thenutri score label on perceived healthiness of unhealthy food products: the moderating role of the activity equivalent calorie label. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 164. [Master's Degree Thesis]

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Abstract/Index

Problem background. Relevance. Research methodology. Background literature and conceptual framework. In-store marketing communication: the importance of good packaging. Front-of-pack labels. The nutri-score label. The mediating role of perceived healthiness. Methodology. Experiment. Pre-test. Main study. Analysis. Results.

References

Bibliografia: pp. 45-54.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Consumer behavior
Thesis Supervisor:	Romani, Simona
Thesis Co-Supervisor:	Sillari, Giacomo
Academic Year:	2019/2020
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	26 Apr 2021 10:46
Last Modified:	26 Apr 2021 10:46
URI:	https://tesi.luiss.it/id/eprint/29195

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