The moderating role of social influence in the relation between music inside a store and impulse buying
Bussolari, Lorenzo (A.A. 2019/2020) The moderating role of social influence in the relation between music inside a store and impulse buying. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 68. [Master's Degree Thesis]
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Abstract/Index
Impulse buying. Beatty and Ferrell model. Trends in impulse buying. Perspectives on impulse buying. Literature review. Motivators of impulse buying. Demographics and socio-cultural factors. Situational and product related factors. Social influence and impulse buying. Research methodology.
References
Bibliografia: pp. 54-58.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Tedeschi, Piermario |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Apr 2021 12:31 |
| Last Modified: | 26 Apr 2021 12:31 |
| URI: | https://tesi.luiss.it/id/eprint/29202 |
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