The moderating role of social influence in the relation between music inside a store and impulse buying

Bussolari, Lorenzo (A.A. 2019/2020) The moderating role of social influence in the relation between music inside a store and impulse buying. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 68. [Master's Degree Thesis]

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Abstract/Index

Impulse buying. Beatty and Ferrell model. Trends in impulse buying. Perspectives on impulse buying. Literature review. Motivators of impulse buying. Demographics and socio-cultural factors. Situational and product related factors. Social influence and impulse buying. Research methodology.

References

Bibliografia: pp. 54-58.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Web analytics e marketing
Thesis Supervisor: De Angelis, Matteo
Thesis Co-Supervisor: Tedeschi, Piermario
Academic Year: 2019/2020
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 26 Apr 2021 12:31
Last Modified: 26 Apr 2021 12:31
URI: https://tesi.luiss.it/id/eprint/29202

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