The podcast format as a digital storytelling opportunity for luxury brands: the mediating effect of emotional attachment

Sebastiani, Laura (A.A. 2020/2021) The podcast format as a digital storytelling opportunity for luxury brands: the mediating effect of emotional attachment. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 98. [Master's Degree Thesis]

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Abstract/Index

The role of storytelling in the luxury market. The evolution of the luxury communication. The emotional storytelling strategy. The analysis of the podcast format. The birth and evolution of podcasting. The typologies and objectives of branded podcasts. An experimental study: Bulgari’s podcast. Theories and hypotheses. Methodology. Findings.

References

Bibliografia: pp. 58-65. Sitografia: pp. 66-70.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Luxury management
Thesis Supervisor: Festa, Alberto
Thesis Co-Supervisor: Giorgino, Francesco
Academic Year: 2020/2021
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 15 Dec 2021 13:43
Last Modified: 15 Dec 2021 13:43
URI: https://tesi.luiss.it/id/eprint/30947

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