The podcast format as a digital storytelling opportunity for luxury brands: the mediating effect of emotional attachment
Sebastiani, Laura (A.A. 2020/2021) The podcast format as a digital storytelling opportunity for luxury brands: the mediating effect of emotional attachment. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 98. [Master's Degree Thesis]
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Abstract/Index
The role of storytelling in the luxury market. The evolution of the luxury communication. The emotional storytelling strategy. The analysis of the podcast format. The birth and evolution of podcasting. The typologies and objectives of branded podcasts. An experimental study: Bulgari’s podcast. Theories and hypotheses. Methodology. Findings.
References
Bibliografia: pp. 58-65. Sitografia: pp. 66-70.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Giorgino, Francesco |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Dec 2021 13:43 |
| Last Modified: | 15 Dec 2021 13:43 |
| URI: | https://tesi.luiss.it/id/eprint/30947 |
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