Video killed the radio star: opportunities and challenges of video selling in the retail industry

Binello, Giovanni (A.A. 2020/2021) Video killed the radio star: opportunities and challenges of video selling in the retail industry. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefania Farace, pp. 66. [Master's Degree Thesis]

[img] PDF (Full text)
Restricted to Registered users only

Download (3MB) | Request a copy

Abstract/Index

Literature review and hypotheses development. The effect of salesperson’s competence on purchase intention. The mediating effect of perceived openness. The moderating effect of technological noise. The role of competence and perceived openness in determining customer’s forgiveness of service failure. Method. Results. Experiment.

References

Bibliografia: pp. 26-37.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Retail and service experience marketing
Thesis Supervisor: Farace, Stefania
Thesis Co-Supervisor: Balestrieri, Luca
Academic Year: 2020/2021
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 23 Dec 2021 13:22
Last Modified: 23 Dec 2021 13:22
URI: https://tesi.luiss.it/id/eprint/31054

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item